Building Your Personal Brand - Part 1

“Every good tree bears good fruit, but a bad tree bears bad fruit.”
- Matthew 7:17

In the business world of products and services, defining your BRAND is a huge success factor. Nike, Apple, Starbucks, BMW, and thousands of others have built brands that convey a message or an ideal. Their name and logo strikes a chord in the minds of the public and we immediately develop an impression. Ultimately, everything they do builds and represents that brand.

When I think of Apple, I think of innovation, cutting edge technology, futuristic design, and simplicity. Apple has a brand that says, ”Our products are simple to use, light years beyond the competition, and we’re COOL.” Their IPods, desktop computers, laptops, and software all support that brand. Nike has built a legacy brand that is still strong. When we think competitive sports apparel, we think NIKE. Their brand message is to go all out in life, be a winner, push yourself to the limit and just do it. Branding is EVERYWHERE and not only in the business world. Did you know you carry a brand?

The minute you walk out of your door, you become a mobile billboard. The clothes you wear, to the way you talk, the job you hold, the work you produce, your attitude, and even your facial expression contribute to your personal brand. If you exercise this particular set of behaviors consistently over time, you strengthen your brand whether bad or good.

In today’s world of public leadership, building a personal brand is something we have to be conscious of. As an Evangeleader, what market are you trying to influence? Does your brand image, both externally and internally, influence that market effectively? These are questions we should ask ourselves in order to create an influential brand in the public arena.

During the next several weeks, we’re going to dive into the Evangeleader brand. What is it? How do we align with that brand? Remember, the goal is to maximize our influence and make it tangible, measurable, and real. Don’t get stuck in the “potential zone”!

As we begin this “brand” journey, ask yourself, “What is the brand image I convey on a daily basis?” Does it need some tweaking and improvement? How does the Lord feel about your personal brand? Till next time…

Pop the Culture,

Bro. Wize